Privacy Policy for Cicada Apparel
Last Updated: 7th July 2025
Website: https://cicadaapparels.com
Business Address: 2/1 Natabar Paul Road, Kadamtala, Howrah, West Bengal, India – 711101

At Cicada Apparel (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://cicadaapparels.com or make a purchase. This policy complies with:

• India’s Information Technology Act, 2000 and Digital Personal Data Protection Act, 2023 (DPDPA).

• Google’s policies for Analytics, Ads, and user data.

• Facebook/Meta’s policies for Business Tools (e.g., Pixel, Conversions API).

By using our website, you consent to this policy.

1. Information We Collect

We collect the following data:

• Personal Information:

  • Name, email, phone number, shipping/billing address (collected during checkout).

  • Payment details (processed securely via third-party gateways like Razorpay/PayPal; we do not store card numbers).

• Technical/Automated Data:

  • IP address, browser type, device information, cookies, and usage patterns (via Google Analytics, Facebook Pixel).

• User-Generated Data:

  • Order history, feedback, and communication records.

2. How We Use Your Information

We use your data to:

• Process orders, payments, and shipping.

• Improve website functionality and user experience.

• Send transactional emails (e.g., order confirmations).

• Run targeted ads via Google/Facebook (with your consent).

• Comply with legal obligations under Indian law.

3. Cookies & Tracking Technologies

• We use cookies (small text files) to:

  • Track cart activity, login sessions, and preferences.

  • Analyze traffic via Google Analytics (demographics, interests).

  • Serve ads via Facebook Pixel (to measure ad performance).

• You can disable cookies via browser settings, but this may limit site functionality.

4. Data Sharing & Third Parties

We share data only as necessary with:

• Service Providers: Payment gateways (Razorpay), logistics partners (e.g., Delhivery), and email services (Mailchimp).

• Advertising Platforms: Google Ads and Facebook Ads (anonymized data for ad targeting).

• Legal Authorities: If required by Indian law enforcement or under IT Act, 2000.

• Business Transfers: In case of mergers/acquisitions.

We never sell your personal data.

5. Data Retention & Security

• Retention: We keep data only as long as needed for order processing, legal compliance (6+ years under Indian tax laws), or business purposes.

• Security: We use SSL encryption, secure servers, and access controls to protect your data. Payment details are PCI-DSS compliant.

6. Your Rights (Under DPDPA 2023 & IT Act)

You have the right to:

• Access, correct, or delete your personal data.

• Withdraw consent for marketing communications.

• Grievance redressal via our Data Protection Officer (contact below).

• Lodge complaints with India’s Data Protection Board (once operational).

To exercise these rights, email privacy@cicadaapparels.com.

7. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect their data.

8. International Data Transfers

Data may be processed outside India (e.g., Google/Facebook servers in the US), but we ensure safeguards via contracts and DPDPA-compliant mechanisms.

9. Policy Updates

We may update this policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

10. Contact Us

For privacy concerns or to exercise your rights:

• Data Protection Officer:
  Email: info@cicadaapparels.com
  Postal Address: Cicada Apparel, 2/1 Natabar Paul Road, Kadamtala, Howrah, West Bengal – 711101